Schawbel: What are your top three leadership principles?Branson: 1. Listening is one of the most important skills that anyone can have. That’s a very Virgin trait. Listening enables us to learn from each other, from the marketplace, and from the mistake that must be made in order to get anywhere that is original and disruptive. I learn so much from guests and employees that way.2. Learn: Learning and leadership go together. Too much credit goes to me for what we have achieved at Virgin but the successes happen from working and learning with some of the world’s most inspiring and inspired people.3. Laughter: My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don’t have the passion to keep you going, your business will more than likely fail. If you don’t enjoy what you are doing, then you shouldn’t be doing it.

1. Listen. 

2. Learn.

3. Enjoy what you do. 

He makes it sound so simple, doesn't he?