Your brand is one of the most important things in your organization.

Do not use cliches to convey your brand's value.

Do not copy what other brands are doing.

Do not listen to what others think your brand should be doing.

Your brand represents a relationship between you and your customers.

So make your brand great by emphasizing your values and distinctions.

Yes! So much ...not great brand marketing on Facebook, Twitter, web. This is perfect.

Also useful: Dr. Ernie's Laws of Marketing.