This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls
Geege Schuman stashed this in Advertising
Stashed in: Fun and Scary!
Shoppers in Korea faced this challenge in a terrifyingly hilarious stunt by The North Face and South Korean agency Innored titled "Never Stop Exploring."
Ugh. What an awful prank in the name of advertising.
This stunt would never happen in the U.S., because liability.