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This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls

Geege Schuman stashed this in Advertising


This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls | Adweek

Geege Schuman
Geege Schuman
8:11 PM Oct 14 2014

Stashed in: Fun and Scary!

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Shoppers in Korea faced this challenge in a terrifyingly hilarious stunt by The North Face and South Korean agency Innored titled "Never Stop Exploring."

Geege Schuman
Geege Schuman
8:16 PM Oct 14 2014

Ugh. What an awful prank in the name of advertising.

Adam Rifkin
Adam Rifkin
10:06 PM Oct 14 2014

This stunt would never happen in the U.S., because liability.

Geege Schuman
Geege Schuman
4:58 AM Oct 15 2014

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