Another application, called Clippertron, allows fans to "take control of the Jumbotron in real time," Maheswaran tells NPR'S Aruth Rath. Fans use their smartphones to ask for whatever video clip they want — like a shot by Blake Griffin or a DeAndre Jordan dunk — to immediately go up on the big screen. The name of the person requesting it shows up on the Jumbotron, too. (Ego appeal!)

When former Microsoft CEO Steve Ballmer bought the Clippers for a cool $2 billion back in August, one of his first stops was Second Spectrum's modest two-room offices in downtown L.A.

"We had a bunch of projects that we had been working on ... we thought would be really good for fans down the road," Maheswaran says. "We demonstrated that to him, and he said, 'This is great. Let's do it now.' "

Not sure it's a good idea to let anything on the Jumbotron.

Sounds like they restrict it to a choice of preselected clips.