Source: http://www.designboom.com/technology/chr...

‘beneath the surface’ allows customers to view how the chrysler ’200′ is built as if they were inside the car throughout the factory process. as well as witnessing a visual experience, the showcase is brought even closer to reality with the help of a seat rumble pack and sound system that combines music, voiceover instructions and spatial sound effects. after a life-like exploding rendering of the vehicle’s anatomy, the user then visualizes the body shop where more than 1,000 robots work to build one model. this is then followed by the paint shop and finally the metrology center where a team of engineers check and measure the automobile to ensure its fit and finish.