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Pinterest is proof that creating a loyal user base is more important than scaling quickly.

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Last month, without gracing many headlines, Pinterest's unique visitors jumped from 20 million unique visitors to more than 23 million.

Since last July, Pinterest's unique visitors have increased every month and it now generates more than 1.7 billion monthly pageviews.

Pinterest is a good case study for all startups: Focus on your product, not on press. Creating a loyal user base is better than scaling quickly.

Ready to grow after a plateau.

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