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How My Employees Helped Me Make $10 Million Selling Ugly Christmas Sweaters

How My Employees Helped Me Make 10 Million Selling Ugly Christmas Sweaters Inc com


Thirteen months ago, Michael Lewis, founder and CEO of Forever Collectibles, didn't even know that ugly sweaters were a thing. A concept. A fun, dorky theme for holiday parties. 

But last Christmas, he noticed that his predominantly young staff (average age: 25) were wearing them to the office. Frequently. And passionately. One of the young staffers suggested that the company--which makes sports-related baubles, officially licensed by all the major college and pro sports associations--should start selling sports-themed ugly sweaters.

One year later, the suggestion has come to life, to the tune of $10 million in ugly sweater sales. 

Stashed in: Football, Monetization, Couture, Happy Holidays!, LeBron James

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That's amazing. And so ugly.

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