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5 Easy, Scientifically Proven Tips to Make Your Holiday Shopping Easier | TIME

Stashed in: Influence!, @bakadesuyo, Gift Ideas!, Happy Holidays!, Christmas

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1) Want to pick a creative gift that the receiver will be surprised by?

Don’t do it. Studies show people are much more satisfied by presents they said they wanted.

4) How can you resist a seductive sales pitch? Think about money.

5) Want to increase the chance people will like the gifts you bought? Wrap them.

If you’re curious about why we buy then I suggest you read the aptly titled: Why We Buy: The Science of Shopping.

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