Stashed in: Influence!, @bakadesuyo, Gift Ideas!, Happy Holidays!, Christmas
1) Want to pick a creative gift that the receiver will be surprised by?
Don’t do it. Studies show people are much more satisfied by presents they said they wanted.
4) How can you resist a seductive sales pitch? Think about money.
5) Want to increase the chance people will like the gifts you bought? Wrap them.
If you’re curious about why we buy then I suggest you read the aptly titled: Why We Buy: The Science of Shopping.