HBO's top brass reveals the secret to John Oliverâ€™s success
Geege Schuman stashed this in John Oliver
In the interview, Plepler gave the impression that HBO does not overthink the strategy behind the shows it commissions. Thatâ€™s a sharp contrast with competitor Netflix, which freely admits it analyzes reams ofÂ data gleaned from user behavior to develop its original programming.
â€śCulture eats strategy for breakfast,â€ť Plepler said,Â citing a business adageÂ almost as good as his previous declaration that â€śHBO stands for good shit.â€ť
In any case, the decision to widely distribute clips from Oliverâ€™s show on YouTube proved to be a prescient one. The show has amassed more than 1.2 million subscribers on the Google-owned video site, and every Monday morning during its season, clips seemed to be re-posted everywhere on the internet (including on this outlet).
The viral success is fitting because last year was arguably the year HBO itself finally embraced the internet. The Time Warner-owned network confirmed it will finally launch an internet-only service without requiring a full cable subscription in the coming months.
Plepler has previously said the key question HBO asks before greenlighting a new show is, â€śDoes it elevate the brand?â€ť Oliverâ€™s show has certainly achieved that.
I like the line "culture eats strategy for breakfast".
"HBO stands for good shit" is good too.
I do think YouTube has a lot to do with their success. They've employed YouTube masterfully.