Defining A Growth Hacker: Three Common Characteristics | TechCrunch
Eric Barker stashed this in Marketing
What an amazing read! Somehow I completely missed that Andrew Chen post. Yet is resonated SO WELL with me.
@Eric, thank you for posting this!
Favorite quotes from this article, and the articles it links out to:
"The right growth hacker will have a burning desire to connect your target market with your must have solution. They must have the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies." -- Find a Growth Hacker for Your Startup
"The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder..." -- The Rise of the Growth Hacker
"Rather than a VP of Marketing with a bunch of non-technical marketers reporting to them, instead growth hackers are engineers leading teams of engineers." -- The Rise of the Growth Hacker
"The role of the VP of Marketing, long thought to be a non-technical role, is rapidly fading and in its place, a new breed of marketer/coder hybrids have emerged." -- The Rise of the Growth Hacker
"The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics..." -- says Matt Humphrey, co-founder of HomeRun Defining A Growth Hacker
"The combination of both a creative and analytical mindset allows a growth hacker to have a cohesive and systematic picture of product." -- Defining A Growth Hacker
"A growth hacker’s focus is to attain growth through moving specific metrics with iterations. These metrics can be anything from a sign up converstion rate to a viral coefficient. Data inspires new product and actionable segmentation." -- Defining A Growth Hacker
"This scientific approach to growth is called engineering distribution by Jesse Farmer, co-founder of Everlane. " -- Defining A Growth Hacker
I still wonder how much of "scientific approaches to growth" is real, and how much is hype.