Source: YouTube Video

In late 2014 we travelled to Rio De Janeiro for our fourth global #StayTrue Story - with globally-renowned ‘GIF-ITI’ artist INSA. With a team of 20 we set out on a uniquely ambitious art project; to create the world’s largest animated GIF. The giant animated artwork – the most ambitious of its kind ever attempted – was painted on the ground in Rio in four stages, over four days, and measured a total of 57,515m2 (made up of four images measuring 14,379m2 each), with all the action captured in our film. Staying True to his genesis as an artist but with a passion for experimentation and innovation, London based INSA is best known for creating ground-breaking ‘GIF-ITI’: amazing animations of his graffiti designs which culminate in looped GIFs – an innovative and labour-intensive process which requires him to repaint a design by hand many times, with each image changing slightly each time, before combining them to create a final GIF. INSA's work has been displayed around the world, both at street level and in high profile exhibitions and media, including within London’s Victoria & Albert Museum and Tate Britain.