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Selling Is Not About Relationships - HBR

Stashed in: Awesome, HBR, Personality, Sales

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I love finding counterintuitive findings that challenge my current way of thinking. The basic idea I took away is that relationship builders tend to fall into a service mentality, which is valuable, but not necessarily the most effective mindset for sales.

Sales is looking to create a relationship, whereas service is looking to maintain a relationship?

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