How a 23-year-old makes $500,000 a year tweeting random facts
Adam Rifkin stashed this in Monetization
Stashed in: Founders, Facts, Twitter!, Business Facts, Young Americans, Awesome, BuzzFeed!, startup, @britneyspears, Twitter, Skills to Pay the Bills, i don't know where to put it, but i like it, Enterprise, Viral Content
When Kris Sanchez joined Twitter in 2009, he didn't expect much to come of it.
"I really started my Twitter account because I wanted to follow Britney Spears," Sanchez told Business Insider. "I'm a huge fan."
He found he didn't have much to tweet about in his daily life, so he started sharing random facts he found while procrastinating on the internet.
He obviously had a knack for it.
"By 2011, I had decided to start tweeting 24/7. So that's a fact every 15 minutes," he said.
And thus, UberFacts was born.
In 2012, he hit 200,000 followers, including some big names, like Paris Hilton and Khloe Kardashian. Not much later, an ad network reached out.
"They helped me see how I could actually make money off of UberFacts, by building galleries and tweeting links," Sanchez said. "I was getting checks of $600 or $800 a week, and I couldn't believe it."
He makes about $500,000 a year on UberFacts.
He recently launched an UberFacts app, which is projected to eventually bring in an additional $60,000 a week. The app allows users to like and comment on facts and share them with their friends.
Sanchez also recently hired two people to help him look up facts and schedule tweets for the day. They generally tweet between two and four facts from the account each hour.
"That’s what we decided works so that people who aren’t following that many accounts aren’t flooded with UberFacts," he said.
Sanchez's facts tend to be just unbelievable enough to warrant a share.
Last year BuzzFeed published a piece criticizing Sanchez for tweeting questionable or incorrect facts.
But Sanchez defends his strategy for verifying the facts he tweets.
"We make sure that we can find multiple sources for each fact," he said. "Sometimes we make mistakes. Sometimes other sites make mistakes, or one site says something's true and the other says it's not. Having a team helps with that."
Sanchez tweets full time, but he hopes to one day get into TV production or write a book. For now, he's working on expanding the brand's reach.
"I never expected it would be my full-time job," he said. "I’ve always enjoyed entertaining people. I’m hoping that the brand brings a different kind of value to the Internet. If these tweets can make people think, I think it does that."
right on brother
i love that he admits he's a huge britney spears fan.
Yeah, that's a funny part of the story.
Perhaps he's trying to spread the word that he's interested in meeting her.
I expect your brother will soon figure out how to build an UberFacts-style business too.
interesting... i could totally see him doing something just like this. but he would immediately delegate the quarter-hour fact-sourcing to freshmen. ;)
i wonder if many future business models will rely on links and affiliate programs for making money.
I wonder that, too.
It's interesting that their fact sourcing wasn't even all that good:
I guess they relegated fact checking to freshmen too. :)
I'm just continually amazed at agency ad budgets and annual spends... it's like pissing a golden shower on almost everybody
I'm unclear on how they're getting any kind of return on investment.