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Don’t Be Google | TechCrunch

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Why indeed. It turns out that Google is literally the new Microsoft:

(And we’re not just talking about low-level engineers here. Vic Gundotra, the former head of Google Plus, was a former Microsoft executive; which kind of explains a lot.)

This may help to explain why Google is, I believe, slowly but steadily losing our trust. Nowadays, when you interact with Google, you don’t know if you’ll be talking to Awesome Google; Mammon Google; …or a former Microsoftian whose beliefs and values were birthed in Redmond, and who, as a result, identifies a whole lot more with Mammon — and with bureaucratic infighting — than with Awesome.

Say what you like about Apple, and I can complain about them at length, you always know what to expect from them. (A gorgeous velvet glove enclosing an exquisitely sleek titanium fist.) But Google seems increasingly to have fragmented into a hydra with a hundred tone-deaf heads, each with its own distinct morality and personality. That wouldn’t matter so much if trust and awesomeness — “don’t be evil!” “moonshots!” — weren’t so intrinsic to the Google brand … which, to my mind, gets a little more tarnished every year.

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There's still a lot of awesome at Google: YouTube, Gmail, and Maps, to name three. 

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