As more people purchase Danieal’s underwear, he is increasingly exposed to the (sometimes unintended) impact his products have on people.

“One customer emailed and said he likes my underwear because he can wear his insulin pump at night,” says Danieal. “I never even considered it could have medical applications.”

Another woman wrote to tell Danieal that her husband had just returned from a trip to Paris and had worn the underwear the entire time to avoid crafty European pickpockets. “Travel” is now included as one of the merits of the product on its webpage.

I guess the point is that sometimes people can come up with uses for things we never anticipated?