Suntory Whisky Carved the World's Most Incredible Ice Cube
Geege Schuman stashed this in 3D Printing
Geez, all that effort to carve ice. Who has time for that??
Purveyors of fine whisky who wish to raise brand awareness!
Are they 3D printed?? I want a 3D ice cube printer!!
Not exactly ...
The agency used what's called a CNC router (and a process that's kind of inverse 3-D printing) to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)
Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsiusto keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. "A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture," Fujiwara added.
So it's like carving ice sculptures with a chainsaw? Nice!
Still I gotta believe consumers would buy a 3D ice printer.
I just realized Suntory whisky was in that Bill Murray movie Lost in Translation.
I don't think I want anything with paws in my drinkies.
Okay no Sphinx's but how about a Statue of Liberty?