April 2015: User Retention Rates on Top Mobile Apps Facebook, BBM, WhatsApp, Instagram, WeChat, Snapchat, Twitter (via Ryan Sarver)
Adam Rifkin stashed this in Active Users
Actually, this chart comes courtesy of @theinformation :
I found this chart via Ryan Sarver of Redpoint: https://twitter.com/rsarver/status/587655594464579585
Stashed in: Twitter!, Mobile!, Facebook!, Instagram!, Redpoint, Awesome, @ajs, @joshelman, Snapchat, WhatsApp!, Mobile Dev!
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Notice how Facebook stays at (or above!) 100%.
Josh Elman says that Snapchat's would look similar if the data sample was sub-25 and U.S. only.
Also note over 40 million people watched Coachella Live on Snapchat this weekend:
https://twitter.com/evanspiegel/status/587657220466196483
I found that link via @ajs.
6:11 PM Apr 13 2015