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Mattishness: Growth Hacking Checklist


Stashed in: startup, Growth Hacks!

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Not a fan of the term Growth Hacker, but it sure did resonate with the community for some reason...

The reason the term stuck is because techies don't like hiring marketing people, and seed-stage investors don't like to see their startups hire marketing people.

Andrew Chen used the term to make marketing people sound like techies too.

"Nothing here but us hackers..."

Checklist for growth hacks:

1. Is this leveraged?

2. Is it sustainable?

3. Is it core to the product, brand, and business model?

4. Is there a unique insight or special edge?

5. Is it measurable and can we optimize it over time?

6. If it works, will it lead to success?

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