Source: https://en.m.wikipedia.org/wiki/Law_of_J...

The Jante Law as a concept was created by the Dano-Norwegian author Aksel Sandemose.[1] In his novel A Fugitive Crosses His Tracks

Generally used colloquially in Denmark[3] and the rest of the Nordic countries as a sociological term to negatively describe a condescending attitude towards individuality and success, the term refers to a mentality that de-emphasises individual effort and places all emphasis on the collective, while discouraging those who stand out as achievers.

The ten rules state:

1. You're not to think you are anything special.
2. You're not to think you are as good as we are.
3. You're not to think you are smarter than we are.
4. You're not to convince yourself that you are better than we are.
5. You're not to think you know more than we do.
6. You're not to think you are more important than we are.
7. You're not to think you are good at anything.
8. You're not to laugh at us.
9. You're not to think anyone cares about you.
10. You're not to think you can teach us anything.

These ten principles or commandments are often claimed to form the "Jante's Shield" of the Scandinavian people.

In the book, the Janters who transgress this unwritten 'law' are regarded with suspicion and some hostility, as it goes against the town's communal desire to preserve harmony, social stability and uniformity.

An eleventh rule recognised in the novel as 'the penal code of Jante' is:

1. Perhaps you don't think we know a few things about you?

http://seanpercival.com/2015/09/17/the-law-of-jante-founder-edition/

You’re not to think you are anything special.

You’re something special and probably a little crazy.

You’re not to think you are as good as we are.

You’re going to think you are better than your competitors are. 

You’re not to think you are smarter than we are.

You’re to make us think you’re smarter than we are.

You’re not to convince yourself that you are better than we are.

You’re going to convince yourself that you are getting better every day.

You’re not to think you know more than we do.

You’re going to act like you know more than your investors do, even if you don’t. 

You’re not to think you are more important than we are.

You’re not to think you are more important than we are (unless you’ve had a incredibly successful exit previously). 

You’re not to think you are good at anything.

You’re not good enough at anything, but you’re figuring it out. 

You’re not to laugh at us.

You’re to laugh at yourself and others, often.

You’re not to think anyone cares about you.

You’re not to care what anything thinks about you.

You’re not to think you can teach us anything.

You’re going to teach your fellow founders everything.