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Gravity uses Interest Graph for Web Personalization.

Stashed in: Advertising, @msuster, Personalization

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Gravity used partner websites to get massive distribution:

Currently delivering more than 25 million personalized content recommendations per day to more than 200 million users. The startup is working with more than a dozen large publisher clients, including The Wall Street Journal, TIME, CNN Money, BUZZMEDIA, and TechCrunch, with others to be revealed soon.

The average piece of personalized content gets recommended to 8 people.

Not sure how that math works out.

Next up, they're launching an ad exchange: "A lot of media and content companies are looking for smarter ways to monetize their audience in more authentic and effective ways, which means moving beyond banners."

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