Angela Ahrendts: the woman aiming to make Apple a luxury brand
Marlene Breverman stashed this in Tech/Business
"Confirmed last week as the tech giant’s highest-paid executive, the ex Burberry chief is charged with making the Apple ‘experience’ even sleeker. It might also mean larger"
This is worth reading just for the Comments, alone!
Any comment stand out in particular, Marlene?
Uh... you first, Adam ;)
"There’s something of the cult leader about her. She never let you see a moment of doubt or even questioning"
Stacy, good one. I like this one:
I thought it already was a luxury brand but I suppose that just shows how much of a pleb I am.
Yes, Adam. Ditto for me!
Not sure if I agree with this quote "If you can’t control everything, you can’t control anything.”
I don't agree with that quote, too.
We can certainly control SOMETHING. Just not everything.
"I don't buy apple products for their "lifestyle" I buy them because they work with a lot less problems than a PC. I wonder if she really knows apples users as well as she knows the companies history."
I guess we're going to find out. As far as I know Apple products work as well as they ever did.