"Linguists call it collocation: the likelihood of two words occurring together. If I say “pop”, your mental rolodex will begin whirring away, coming up with candidates for what might follow. “Music”, “song” or “star”, are highly likely. “Sensation” or “diva” a little less so. “Snorkel” very unlikely indeed. 


What do you think of when I say the word “rabid”? One option, according to the dictionary publisher Oxford Dictionaries, is “feminist”. The publisher has been criticised for a sexist bias in its illustrations of how certain words are used. “Nagging” is followed by “wife”. “Grating” and “shrill” appear in sentences describing women’s voices, not men’s."

It's a good point. We have to be careful when choosing our words.

Well I'm not using the word "madam" again, that's for sure.

Madam

The female equivalent of “sir”, a woman of high rank, is still used in formal contexts as a mode of address. From the late 18th century it was also used to mean “a conceited or precocious girl or young woman; a hussy, a minx”, alternatively, a kept mistress or prostitute, and finally, from the late 19th century, the female manager of a brothel. 

Am I wrong here?  Rare is the woman who looks forward to being ma'am-ed.

You're not wrong. So what's a good word to say? Miss?

Miss works for me.

Miss it is then, Miss Geege!