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OK Go - Upside Down and Inside Out - FB Exclusive 48hrs, YouTube Now!

This band has always been on the cutting edge of videos.


American alternative rock band OK Go has filmed their new music video almost entirely in zero gravity.

The clip for Upside Down & Inside Out, viewed more than 18 million times on Facebook within 16 hours, features band members and extras performing stunts inside a plane flying at a specific angle called a parabolic arc.

In a statement on its website, OK Go said the video was shot in a single take, although they needed to pause the shoot eight times because the periods of weightlessness lasted a maximum 27 seconds.

"We paused our actions, and the music, during the non-weightless periods, and then cut out these sections and smoothed over each transition with a morph," they said.

"We wanted the whole video to take place in weightlessness, so we designed the routine in 27-second chunks, scenes that start and end right at the moments gravity is going and coming back.

"After we filmed a scene, when gravity returned, we stayed as still as we could for the five minutes of the plane climbing, and then began the next scene as soon as we were weightless again."

The video was filmed east of Moscow on local commercial airline S7.

It took OK Go 27 flights to complete the video, including planning, rehearsing and performing the routine eight times over eight flights.

There were "58 puke events" among the committed crew, the band said.

"The full crew was around 60 people. On each flight, we had three pilots/navigators, eight cosmonaut trainers, and 14 film crew, including the band and our aerialist dancers," they said.

OK Go is known for its quirky videos, with its treadmill-filled clip for the song Here It Goes Again propelling the band to fame.

Their latest clip is the second viral music video shot in zero gravity to be posted online in recent years.

Canadian astronaut Chris Hadfield filmed a cover of David Bowie's Space Oddity while onboard the International Space Station.

It has been viewed more than 30 million times on YouTube.

Stashed in: Awesome, Music Videos!, Flying!, Music Videos, David Bowie, OK Go

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Interestingly enough, OK Go did not put this video on YouTube.

They put it on Facebook:

A rando uploaded it to YouTube.

OK Go put this on YouTube:

I learned that from the Reddit comments:

I wish people would stop with the Facebook uploads, it's a dead end.

As you pointed out below, it was a strategy to prevent Facebook freebooting.

The YouTube version will be available soon. 

Meanwhile I'm enjoying Chris Hadfield Space Oddity:

The 58 puke events happened over 21 flights:

48 hrs exclusively on Facebook, lame, good way to not go viral IMO,

No revenue for it's exclusivity to Facebook, lame, why?

"For exclusive music-video premieres, Facebook has a window of 24-48 hours depending on the arrangement with the artist. OK Go’s “Upside Down & Inside Out” is exclusive to Facebook through Friday; the band is not receiving any revenue from the social site under the deal.

“It was unauthorized to have on YouTube,” said a rep for OK Go. “This was a Facebook premiere — exclusive for 48 hours.”"

To avoid Facebook freebooting stealing their video:

YouTube is much more respectful of takedown notices than Facebook.

By building 48 hours of momentum on Facebook first they prevent Facebook freebooters.

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