This band has always been on the cutting edge of videos.

American alternative rock band OK Go has filmed their new music video almost entirely in zero gravity.

The clip for Upside Down & Inside Out, viewed more than 18 million times on Facebook within 16 hours, features band members and extras performing stunts inside a plane flying at a specific angle called a parabolic arc.

In a statement on its website, OK Go said the video was shot in a single take, although they needed to pause the shoot eight times because the periods of weightlessness lasted a maximum 27 seconds.

"We paused our actions, and the music, during the non-weightless periods, and then cut out these sections and smoothed over each transition with a morph," they said.

"We wanted the whole video to take place in weightlessness, so we designed the routine in 27-second chunks, scenes that start and end right at the moments gravity is going and coming back.

"After we filmed a scene, when gravity returned, we stayed as still as we could for the five minutes of the plane climbing, and then began the next scene as soon as we were weightless again."

The video was filmed east of Moscow on local commercial airline S7.

It took OK Go 27 flights to complete the video, including planning, rehearsing and performing the routine eight times over eight flights.

There were "58 puke events" among the committed crew, the band said.

"The full crew was around 60 people. On each flight, we had three pilots/navigators, eight cosmonaut trainers, and 14 film crew, including the band and our aerialist dancers," they said.

OK Go is known for its quirky videos, with its treadmill-filled clip for the song Here It Goes Again propelling the band to fame.

Their latest clip is the second viral music video shot in zero gravity to be posted online in recent years.

Canadian astronaut Chris Hadfield filmed a cover of David Bowie's Space Oddity while onboard the International Space Station.

It has been viewed more than 30 million times on YouTube.