So, it turns out in the early days of Microsoft Bill Gates memorized the license plate numbers of employees so he could know who was in the office. He considered this part of his fanatical dedication to work, but it actually shows a serious lack of understanding about work.

He just thought that everyone should have been as obsessed with the company as he was. 

Obsession can be expressed in more that one way :)

Right, there are good ways to get people enthusiastic about a company.