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As Americans eat less chocolate, Hershey’s begins pushing meat bars.


Stashed in: Chocolate, Food Industry

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Maybe they should make a better chocolate?

"Starting this summer, Hershey’s will introduce a souped up version of jerky from its Krave Pure Foods division, which the company acquired last year. If the concept is a bit bizarre, so are the flavors: black cherry barbecue, basil citrus and pineapple orange. "

Better chocolate does not necessarily lead to more sales. 

That is a bit counter-intuitive.  What was the reason of failing sales then?

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