The Pain of Paying β Pitfalls of the βpay-as-you-goβ model
Rich Hua stashed this in The Art of Sales
If customers are paying with mobile money, the pain of paying would be diminished. Additionally, if the money is deducted automatically and they wonβt have to consciously think about making the payment, the pain would also be decreased.
Not consciously thinking about money coming out of their account can pose a real problem for some customers.
Right, but subscription services tend not to worry about that.
Instead they worry about how to retain customers. Auto resubscriptions help with that.Β