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How to negotiate for what you're worth according to the women of the famous Moonlite Bunny Ranch brothel in Nevada...

Stashed in: Negotiation, @sherylsandberg, Freakonomics

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Not intuitive: Name your price first.

I asked negotiation expert Adam Galinsky, a professor at Columbia Business school, about who is right. He studies the power dynamics of negotiations in other industries. He agrees with Hof that it is better to say your number first. That’s especially true when pricing is not transparent (as it is in the brothel). It gives the seller more power if she throws out the number first. It also frames the discussion and puts the prices in a higher range. “It is better to make an ambitious offer and give yourself room to concede—unless the other side has more information” on the pricing.

Sheryl Sandberg says women are leaning in but they face pushback.

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