If you want to influence people don't try to persuade them. Use ‘pre-suasion’ instead.
Marlene Breverman stashed this in Psychology
Optimal persuasion is achieved through optimal pre-suasion: the practice of arranging for people to agree with a message before they know what’s in it.
http://www.latimes.com/opinion/op-ed/la-oe-cialdini-presuasion-20161023-snap-story.html
Stashed in: Influence!, Warren Buffett, Awesome
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9:00 AM Oct 29 2016