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If you want to influence people don't try to persuade them. Use ‘pre-suasion’ instead.

Optimal persuasion is achieved through optimal pre-suasion: the practice of arranging for people to agree with a message before they know what’s in it.


Stashed in: Influence!, Warren Buffett, Awesome

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Kind of sounds like Inception.

Once they already believe the idea is their own it's easy to agree about it. 

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