Sign up FAST! Login

If you want to influence people don't try to persuade them. Use ‘pre-suasion’ instead.


Optimal persuasion is achieved through optimal pre-suasion: the practice of arranging for people to agree with a message before they know what’s in it.

normalized-tmp-5814c76053156

http://www.latimes.com/opinion/op-ed/la-oe-cialdini-presuasion-20161023-snap-story.html

Stashed in: Influence!, Warren Buffett, Awesome

To save this post, select a stash from drop-down menu or type in a new one:

Kind of sounds like Inception.

Once they already believe the idea is their own it's easy to agree about it. 

You May Also Like: