No one ever really wanted a quarter-inch drill; they just needed a quarter-inch hole. Sell the hole, not the drill.
Adam Rifkin stashed this in Steve Jobs
Stashed in: Marketing!, Monetization, Selling!
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“You have to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it...” ~Steve Jobs
8:41 AM Oct 12 2012