What Good Marketers Can Learn from V1aGr@ Spammers | MailChimp Email Marketing Blog
Eric Barker stashed this in Marketing
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Brilliant:
Their emails have a clear call to action and a single link. They’ve refined their communication through years of experience.
Wait a sec, you should put as many URLs in your emails as possible?!
Let’s assume that most users are sending vaguely relevant things to their audience, such that each link has a non-zero probability of being clicked. In that case, if we assume that lots of URLs don’t scare people, then the clicks should go up as the URLs go up.
Oh, no, wait, you should put only as many URLs as are relevant.
Whew, that's better.
8:25 AM Oct 18 2012