Source: Elad Blog: How To Win As Second Mover
Stashed in: Startups
Besides the obvious, just be better... (faster, cheaper, whatever).
Incumbents are not invincible.
The key is differentiation
Gotta do something differently from the #1, that you are better at.
11 Reasons Why Starting a Company is Hard
The Family that Eats Together: Breaking Bread at Your Startup - Forbes
Startup is the New Hipster.
Notes & Summary of Gail Goodman's The Long Slow SaaS Ramp Of Death