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What are the 3 steps for getting people to pay attention? Hello? HELLO?

(Does not involve sex, money or cupcakes.)

10:27 AM Jun 04 2012

Surprises and Cognitive Dissonance are both excellent for selling, too.

Although in that case, sex, money, and cupcakes also help.

3:23 PM Jun 04 2012

I was really impressed by this approach. First step is straight out of the active listening playbook. Surprises and cognitive dissonance is an insightful one-two punch. Very excited to give this a go...

5:19 PM Jun 04 2012

Cognitive dissonance requires a sophisticated understanding of your target, whereas active listening and providing surprises do not.

11:06 PM Jun 04 2012

Cognitive dissonance requires a sophisticated understanding of your target, whereas active listening and providing surprises do not.

11:06 PM Jun 04 2012

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