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User Acquisition Cost is $1.73 with Facebook Mobile App Install Ads. (Jan 2013)

Stashed in: Mobile!, Facebook!, Mobile Ads!

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$1.73 per install sounds expensive to me.

But maybe big companies will pay. If so, big revenues for Facebook.

For games, which are just sterile activities too. 

Yeah I guess it's worth it for Candy Crush to pay to acquire new customers. 

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