User Acquisition Cost is $1.73 with Facebook Mobile App Install Ads. (Jan 2013)

User Acquisition Cost is 1 73 with Facebook Mobile App Install Ads Jan 2013

Adam Rifkin
10:28 AM Jan 04 2013

Stashed in: Mobile!, Facebook!, Mobile Ads!

To save this post, select a stash from drop-down menu or type in a new one:

$1.73 per install sounds expensive to me.

But maybe big companies will pay. If so, big revenues for Facebook.

Adam Rifkin
10:28 AM Jan 04 2013

For games, which are just sterile activities too.

Gregory Alan Bolcer
10:41 AM Jan 04 2013

Yeah I guess it's worth it for Candy Crush to pay to acquire new customers.

Adam Rifkin
11:20 AM Sep 20 2013