How to Tell if a Consumer Internet Startup Will Be Successful: Non-Tech Consumers Are Using it to Share.

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How to Tell if a Consumer Internet Startup Will Be Successful: Non-Tech Consumers Are Using it to Share.

Adam Rifkin stashed this in Active Users

How to Tell if a Consumer Internet Startup Will Be Successful Non Tech Consumers Are Using it to Share

Source: businessinsider.com

Adam Rifkin
8:45 PM Jan 07 2013

Stashed in: Mobile Dev, Interest Graph!, Traction, Mobile!, InterestGraph, Curation, @fredwilson, Mobile Web!, Consumers

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The key is to be used for sharing by people who aren't tech obsessed.

USV's Fred Wilson describes this: "I like to talk to my kids and their friends. Here is a typical college aged woman I know. She uses Twitter, Instagram, Cinemagram, Foursquare, iMessage, and Snapchat. And Facebook too. She uses each of them for what they are good for. Each of them is on her home screen -- one click and she is sharing something with someone."

That's the key to Tumblr and Pinterest, too.

One click and you're sharing something with someone.

Fred continues, "Each app offers a different graph - that she has curated specifically for that app - and each app offers a different type of engagement."

Adam Rifkin
8:49 PM Jan 07 2013

How to Tell if a Consumer Internet Startup Will Be Successful: Non-Tech Consumers Are Using it to Share.

Adam Rifkin stashed this in Active Users

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