Provocative article. I like the discussion of the Chicago Taco Bell with a lot of 5-star reviews.

He's right. Facebook LIKEs have no meaning.

I say this in reaction to some new Flash or JavaScript code that is cropping up all over the Web. You search for something on Google and then click on a site. Instead of actually going to the site, the entire front page grays out and a small Facebook logo appears in the middle.

The thing is dinky and says “like.” It’s apparently a “like” button estranged from your Facebook Inc. FB -1.59% account that you are encouraged to click on. There is a diminutive “x” for those of you who have no intention of clicking “like” for a website you have yet to even view!

OF COURSE consumers are going to revolt and name Taco Bell the top restaurant in Chicago.

They know that Facebook, LinkedIn, Yelp, etc, made them the product, and they are rebelling.