The most LIKEd brand post in January 2013 got 330k likes.

Adam Rifkin
7:51 PM Feb 11 2013

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330k likes and 400k shares out of 41 million fans.

Less than 2% engagement for the MOST liked branded thing in January.

Hakuna Matata is Disney's version of YOLO.

Either Facebook users have LIKE fatigue or there is too much noise on Facebook.

Adam Rifkin
7:51 PM Feb 11 2013