The most LIKEd brand post in January 2013 got 330k likes.
Adam Rifkin stashed this in LIKE
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330k likes and 400k shares out of 41 million fans.
Less than 2% engagement for the MOST liked branded thing in January.
Hakuna Matata is Disney's version of YOLO.
Either Facebook users have LIKE fatigue or there is too much noise on Facebook.