Using B.F. Skinner research to help people lose weight and improve health. Very cool.

Positive reinforcement, meet Quantified Self.

When an organism is in some way prompted to perform a certain behavior, and that behavior is "reinforced" with a pat on the back, nourishment, comfort, moneyâthe organism is more likely to repeat the behavior. As anyone who has ever taught a dog to sit or a child to say "please" knows, if the cycle of behavior and reinforcement is repeated enough times, the behavior becomes habitual, though it might occasionally need a booster shot of reinforcement.