Delicious Marketing Lessons From Anthony Bourdain's Voracious Brand | Fast Company | Business + Innovation
Derek Musial stashed this in Marketing
Short article on lessons learned for brand marketing.
1. Tell the truth. Now.
2. Make it personal.
3. Choose acceptance over austerity.
Brands are shorthand for a relationship between a company and consumers.
Being truthful, authentic, and personal establish and maintain that connection.