Taste, they have found, is in the eye, ear, and hand of the beholder.

In a study published today in the open access journal Flavour, Harrar and Spence show that even something as overlooked as our cutlery can change our perception of foods.

Scientists have long known that our sense of smell is vital to our perception of flavors. Now, they’re finding that our other senses — touch, hearing and sight — also weigh in. Did you know, for example, that foods taste blander in noisy environments? Or that we perceive sweet popcorn as saltier if we eat it from a colored bowl? Or that the weight of the dish food is served in can alter how tasty and expensive we think it is?

Well that just blew my mind.

Thanks for the gif!