The best example of this is the so-called oddball effect—an optical illusion that Eagleman had shown me in his lab. It consisted of a series of simple images flashing on a computer screen. Most of the time, the same picture was repeated again and again: a plain brown shoe. But every so often a flower would appear instead. To my mind, the change was a matter of timing as well as of content: the flower would stay onscreen much longer than the shoe. But Eagleman insisted that all the pictures appeared for the same length of time. The only difference was the degree of attention that I paid to them. The shoe, by its third or fourth appearance, barely made an impression. The flower, more rare, lingered and blossomed, like those childhood summers.

I've experienced this effect, too. Rare things you pay attention to stand out.

By the way, here's a compelling argument for Life Automation:

When we receive lots of new information, it takes our brains a while to process it all. The longer this processing takes, the longer that period of time feels:

When we’re in life-threatening situations, for instance, “we remember the time as longer because we record more of the experience. Life-threatening experiences make us really pay attention, but we don’t gain superhuman powers of perception.”

The same thing happens when we hear enjoyable music, because “greater attention leads to perception of a longer period of time.”

Conversely, if your brain doesn’t have to process lots of new information, time seems to move faster, so the same amount of time will actually feel shorter than it would otherwise. This happens when you take in lots of information that’s familiar, because you’ve processed it before. Your brain doesn’t have to work very hard, so it processes time faster.

#1 way to make your day last longer: Keep learning.

Learning new things is a pretty obvious way to pass your brain new information on a regular basis. If you’re constantly reading, trying new activities or taking courses to learn new skills, you’ll have a wealth of ‘newness’ at your fingertips to help you slow down time.

Time keeps on slipping, slipping, slipping... Into the future...