Hooters gets new logo as part of sweeping overhaul...
Dave Gullo stashed this in B00bies
Hooters of America unveiled a new logo this week as part of a broad attempt to keep the aging chain relevant with customers who suddenly have a number of new "breastaurant" choices.
"Breastaurant" is an industry category now?!
And why am I surprised by that?
Why _are_ you surprised by that?
This team did back off from the domain name BreastaurantUniforms.com to the more-neutral http://www.waitressville.com/breastaurant-uniforms/
BI thought they were pretty smart:
The good Lord gave them a great mind, a great figure and a great personality, and we want to honor that. We also give them outfits that are durable, and they wash well. If it makes them feel confident and sexy, and it's a good value, then it's an all-around better experience [for the restaurant as a whole, including customers and management].
What's the craziest concept a would-be breastaurateur has pitched you?
We get calls every day about everything. Restaurants will have this concept, this crazyAlice in Wonderland concept: "I want each girl to have an outfit from this fairy-tale fantasy land."
Just in the last few months, we've gotten so many requests for men's uniforms. (What would that be? A chestaurant?) So now we are in the works. They want it. Why not have eye candy for the ladies, too?
Seasons52 appeals to us females for the healthful low-cal menu items, fabulous cocktails and jesustheservers.