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Hooters gets new logo as part of sweeping overhaul...

Hooters gets new logo as part of sweeping overhaul MSN Money

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Hooters of America unveiled a new logo this week as part of a broad attempt to keep the aging chain relevant with customers who suddenly have a number of new "breastaurant" choices.

"Breastaurant" is an industry category now?!

And why am I surprised by that?

BI thought they were pretty smart:

The good Lord gave them a great mind, a great figure and a great personality, and we want to honor that. We also give them outfits that are durable, and they wash well. If it makes them feel confident and sexy, and it's a good value, then it's an all-around better experience [for the restaurant as a whole, including customers and management].

What's the craziest concept a would-be breastaurateur has pitched you?

We get calls every day about everything. Restaurants will have this concept, this crazyAlice in Wonderland concept: "I want each girl to have an outfit from this fairy-tale fantasy land."

 Just in the last few months, we've gotten so many requests for men's uniforms. (What would that be? A chestaurant?) So now we are in the works. They want it. Why not have eye candy for the ladies, too?

Seasons52 appeals to us females for the healthful low-cal menu items, fabulous cocktails and jesustheservers. 

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