Sign up FAST! Login

Hooters gets new logo as part of sweeping overhaul...


Hooters gets new logo as part of sweeping overhaul MSN Money

Stashed in: Logos!, Boobs!

To save this post, select a stash from drop-down menu or type in a new one:

Hooters of America unveiled a new logo this week as part of a broad attempt to keep the aging chain relevant with customers who suddenly have a number of new "breastaurant" choices.

"Breastaurant" is an industry category now?!

And why am I surprised by that?

BI thought they were pretty smart: 

http://www.businessinsider.com/dallas-cowboys-cheerleader-designs-breastaurant-uniforms-terra-saunders-2013-7

http://blogs.riverfronttimes.com/gutcheck/2012/07/breastaurant_uniforms_terra_watson_interview_brestaurants_hooters_twin_peaks.php?page=2

The good Lord gave them a great mind, a great figure and a great personality, and we want to honor that. We also give them outfits that are durable, and they wash well. If it makes them feel confident and sexy, and it's a good value, then it's an all-around better experience [for the restaurant as a whole, including customers and management].

What's the craziest concept a would-be breastaurateur has pitched you?

We get calls every day about everything. Restaurants will have this concept, this crazyAlice in Wonderland concept: "I want each girl to have an outfit from this fairy-tale fantasy land."

 Just in the last few months, we've gotten so many requests for men's uniforms. (What would that be? A chestaurant?) So now we are in the works. They want it. Why not have eye candy for the ladies, too?

Seasons52 appeals to us females for the healthful low-cal menu items, fabulous cocktails and jesustheservers. 

You May Also Like: