http://www3.weforum.org/docs/WEF_IT_UnlockingValuePersonalData_CollectionUsage_Report_2013.pdf

“[This] data is a new asset,” says Alex Pentland, a computational social scientist and director of the Human Dynamics Lab at the M.I.T. “You want it to be liquid and to be used.”

But the latest leaps in data collection are raising new concern about infringements on privacy — an issue so crucial that it could trump all others and upset the Big Data bandwagon. Dr. Pentland is a champion of the Big Data vision and believes the future will be a data-driven society. Yet the surveillance possibilities of the technology, he acknowledges, could leave George Orwell in the dust.

The forum report suggests a future in which all collected data would be tagged with software code that included an individual’s preferences for how his or her data is used. All uses of data would have to be registered, and there would be penalties for violators. For example, one violation might be a smartphone application that stored more data than is necessary for a registered service like a smartphone game or a restaurant finder.