Was Content Curation born in a French Hospital 95 Years Ago?
Patrice Leroux stashed this in curation
Historique amusant sur la curation
Patrice, thank you for stashing this.
I did not know that Reader's Digest was the start of content curation:
Once discharged, Wallace retuned to St. Paul and spent six months poring over the magazines and articles within the Minneapolis Public Library. He looked for "evergreen" content - articles that, even ten years later, would still be applicable and interesting to readers. By January 1920, he had compiled his first issue of his new publication, Reader's Digest.
Wallace described Reader's Digest as, "31 Articles Each Month From Leading Magazines, Each Article of Enduring Value and Interest, In Condensed and Permanent Form." It achieved wide success due to the fact that it provided readers with succinct access to hard facts and information.
This format of curating and compiling interesting articles allowed the magazine to grow and expand readership globally for decades. It wasn't until the Internet began to kill print magazines that Reader's Digest fell out of favor.
Today, bloggers and content marketers are learning to embrace the same philosophy that DeWitt Wallace pioneered 95 years ago. "Content Curation" is a new buzzword, even though the concept obviously isn't new.
What Wallace might be surprised to see though is the number of ways that businesses can and do curate content today.
DeWitt would have been amazed by crowd sourcing.
In curation it is important to add, not just copy:
Simply sharing links without any introduction, all the time, is actually frowned on by mainstream users. And it's also considered poor taste to only share your own content. So users are encouraged to find, summarize and review articles that other people have written, just like DeWitt Wallace did with Reader's Digest. By taking the time to add your own commentary and opinion, or ask a question, you're providing far more value and interest.
Even an additional sentence or two can add a lot of value.