http://world.time.com/2013/10/02/the-worlds-most-expensive-coffee-is-a-cruel-cynical-scam/Civet coffee is not harvested in the wild in limited quantities but mass produced by animals kept in appalling conditions

The World’s Most Expensive Coffee Is a Cruel Cynical Scam

In the past 10 years, kopi luwak has won the hearts — and wallets — of global consumers. A cup sells for $30 to $100 in New York City and London, while 1 kg of roasted beans can fetch as much as $130 in Indonesia and five times more overseas. The ultimate in caffeine bling is civet coffee packed in a Britannia-silver and 24-carat gold-plated bag, sold at the British department store Harrods for over $10,000. The justification for these exorbitant prices? A claim that kopi luwak is sourced from wild animals and that only 500 kg of it is collected annually. The claim is largely nonsense.

While there are some ethical suppliers of hand-gathered civet coffee, recent investigations, both by journalists and animal-rights activists, have revealed a cruel and avaricious industry. To satisfy global demand, many suppliers keep captured civets in cages and feed them almost exclusively on coffee cherries. Enduring appalling living conditions and an unhealthy diet, these nocturnal omnivores suffer mental distress — incessantly pacing and gnawing on their limbs — and succumb to illness and death. These grim farms are not confined to Indonesia. Farmers elsewhere in Asia have jumped on the bandwagon. By one estimate, 50 tons of mass-produced civet coffee from Indonesia, Vietnam, the Philippines and China flood the market every year.

Read more: http://world.time.com/2013/10/02/the-worlds-most-expensive-coffee-is-a-cruel-cynical-scam/#ixzz2gbZ4jXiT