http://blog.recommind.com/lessons-learned-companies-succeeding-big-data/  

Satya Ramaswamy of Tata Consultancy Services (TCS) breaks down research that TCS did on companies that are succeeding with big data. 

He says: "The most important takeaway: the more that companies invested in big data, the higher their return on that investment.". 

So apparently a sure fire way to succeed is to contract TCS. 

And the hype goes on... keep spending money folks