Should you always wish people luck but never congratulate them?
Eric Barker stashed this in Diabolical Plans For World Domination
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It's about INCLUSION.
Include a positive outcome by saying "good luck":
Activating a positive superstitious belief can boost people's confidence, which in turn improves performance.
Do not include the END of a positive outcome by congratulating:
Thinking about the positive (a streak) automatically calls to mind its flip side (the streak’s end), which then takes mental priority and thus seems more likely.
INCLUDE what you want; don't what you don't.
Because the brain does not understand negation.