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Who Owns the Website, and Why by Danielle Morrill

Stashed in: Growth Hacks!, @daniellemorrill

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Great post by @daniellemorrill

I'm not quite sure what Danielle's point is:

So Who Owns the Website? No one. Each functional group owns outcomes, and the website is a tool for achieving those goals. It is an important tool, but not the only one.

I don't like this at all.

I like the concept of Directly Responsible Individual -- the person responsible for getting any particular thing done in an organization.

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