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Surprise: Snapchat's most popular feature isn't snaps anymore

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Stories is a way to solve one of the biggest problems with Snapchat, which is that the extreme lack of context robs Snaps of much of their interest. Now you can group them and make them available to friends for 24 hours. A big benefit for everyone else is that lame people's snapshots will no longer be cluttering up our Twitter, Tumblr, and Instagram feeds!!!

Yay I approve getting lame pix out of our other feeds!

LOL at the phrase "Snapchattable spectacle" :

Though it might seem to be a marketing stunt, collaborative Stories are a big leap for Snapchat. By letting users who aren’t friends collaborate in real time around an event, the company is moving beyond its original "messaging" focus. Snapchat is crowdsourcing footage of live events and thus hinting at a future hinged on delivering live content, which could open a lot of doors for the company. If Snapchat’s Our Stories feature doesn’t get bogged down by bad cell service or nudie pics posted by festival-goers, Stories could potentially be much more entertaining that skimming the #EDC Twitter stream or Instagram page for updates from the ground. Snapchat hopes to nip the former issue in the bud by offering free Wi-Fi at the festival which lets you get online, but only to use Snapchat or the festival app itself.

It would have been difficult for the company to pick a more Snapchat-able spectacle at which to debut its new feature. Now in its seventh year, Electric Daisy has grown exponentially along with the popularity of dubstep and other electronic music in the US — now handily referred to under the umbrella term EDM — and it’s an intensely visual, neon-heavy event. For 31 hours between Friday and Sunday, festival-goers will be assaulted by close to $35 million dollars’ worth of lasers, carnival rides, fireworks, over 15,000 pounds of confetti, and a near-constant stream of pyrotechnics. As Pasquale Rotella, owner of the Electric Daisy’s production company Insomniac told The New York Post last year, "We’re creating an environment along the lines of what you see at a theme park — but on an even larger scale."

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